Actionaid Pakistan's Communications and Information Technology (IT) unit is backbone of the organization's internal and external communications. If communications wing takes care of the inward and outward flow of information, IT links ActionAid functions through a vibrant computer communications network across the country and the world.
1. Communications Wing
In line with ActionAid Internationals global strategy 'Rights to End Poverty' and certain campaign priorities, ActionAid International Pakistan (AAIPk) promotes rights-based approach through strategic and integrated communications as a strategic intervention to ensure 'Rights to End Poverty'. Communications and interaction with media is the integral part of our national and global level programme and campaign strategies. The communication unit as a hub of all sorts of information continues to play its role as the front line campaigner/opinion leader through strategic communications. By focusing on collection, processing and dissemination of information and on forging networks with various stakeholders in AAPk's thematic campaigns; better outreach and mobilization of audiences is ensured. Communications Unit thrives to achieve visibility, relevance and credibility for ActionAid through strategic communications, while supporting media to gear up coverage on the Womens Rights, Food Rights, Water Rights, Democratic Governance, Globalization, HIV/AIDS and other thematic interventions of ActionAid.
As an integral part of International Communications team, the communications unit of ActionAid Pakistan, in collaboration with theme leaders and programme staff, undertakes strategic communications campaigns while building a chain of communications from the development areas to the country programme onwards to the regional and international levels. It has always been a part of all international campaigns as required by the International Communications Strategy and Campaign Work Plans.
The communications unit also helps create an informed and a socially responsible citizenry to facilitate and support a real change in our society through awareness raising by promoting media activism to match the vision and activism of ActionAid (AA) Pakistan. Communications wing also carries out media campaigns to project the image of ActionAid as a pro-people INGO among the right holders, government circles, policy makers, NGOs, diplomatic and international community in Islamabad.
